# On Asking the Questions Everyone Else Is Afraid to Ask | Yael Morris

Page: https://stenobird.com/podcast/the-trailblazer-pod-7056782/on-asking-the-questions-everyone-else-is-afraid-to-ask-yael-morris
Text version: https://stenobird.com/podcast/the-trailblazer-pod-7056782/on-asking-the-questions-everyone-else-is-afraid-to-ask-yael-morris.md
Podcast: [The TrailBLAZER Pod](https://stenobird.com/podcast/the-trailblazer-pod-7056782)
Published: 2026-06-02T10:13:00+00:00
Episode link: https://thetrailblazerpod.com/on-asking-the-questions-everyone-else-is-afraid-to-ask-yael-morris
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/c34db25d-d2d6-4b06-859e-e2705b0f1f44/final_audio_yaelm.mp3?dest-id=4752972
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JSON: https://stenobird.com/v1/public/podcasts/the-trailblazer-pod-7056782/episodes/on-asking-the-questions-everyone-else-is-afraid-to-ask-yael-morris
Duration seconds: 2679

## Resource

She got labeled with a learning disability. Turns out that was the superpower. Yael Morris, founder and CEO of Decode, joins Faye for a conversation that doubles as a masterclass in listening. As a young girl, Yael got labeled with a learning disability and spent years convinced she wasn't capable. She ran a marketing agency during COVID, and discovered her clients couldn't answer the most basic question about their own customers. So she went and asked them herself. Decode runs third-party interviews with lost-deal prospects and churned customers to get the truth no salesperson can pull out of them. This episode goes deep on the dating-as-sales metaphor that explains why your prospects ghost you, why you should never try to objection-handle, the Toronto vs Tel Aviv risk-tolerance gap, and the two definitions of success: the one with a number on it, and the one where you can actually go to sleep at night. New episodes every week. Subscribe so you never miss one. Connect with Yael: Decode: https://decodeinsights.com/ LinkedIn: linkedin.com/in/yaelmorris Connect with Faye: Website: https://thetrailblazerpod.com/ IG: @thetrailblazerpod

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## Transcript

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