# Hollywood’s Inevitable Pivot to Vertical Video Is Here

Page: https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688/hollywood-s-inevitable-pivot-to-vertical-video-is-here
Text version: https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688/hollywood-s-inevitable-pivot-to-vertical-video-is-here.md
Podcast: [The Town with Matthew Belloni](https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688)
Published: 2026-05-20T14:54:00+00:00
Episode link: https://traffic.megaphone.fm/GLT5421704024.mp3
Audio file: https://traffic.megaphone.fm/GLT5421704024.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-town-with-matthew-belloni-5195688/episodes/hollywood-s-inevitable-pivot-to-vertical-video-is-here
Duration seconds: 2108

## Resource

Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100B/year business, the staggering success of Reels, and which companies in Hollywood are best suited to benefit the most from this trend (00:00). Matt finishes the show with a prediction about next season's cast of 'Saturday Night Live' (26:50). Host: Matt Belloni Guest: Hernan Lopez Producers: Craig Horlbeck and Matt Pevic Theme Song: Devon Renaldo Industry voters visit Starz FYC.com. For more information visit Hulu.com/FYC Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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