# How TikTok Creators Use Custom Filters as Marketing Tools

Page: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-custom-filters-as-marketing-tools
Text version: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-custom-filters-as-marketing-tools.md
Podcast: [The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651)
Published: 2026-06-10T17:40:12+00:00
Episode link: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0043.mp3
Audio file: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0043.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-tiktok-creators-use-custom-filters-as-marketing-tools
Duration seconds: 724

## Resource

In episode 43 of The TikTok Marketing Podcast, Lucas and Luna explore how creators are building their own custom branded filters on TikTok to drive engagement, collect zero-party data, and build deeper audience connections. They examine the case of beauty creator Mia Chen, whose 'Glow Check' filter was used over 3 million times in its first month, generating a 40% increase in profile visits and a 22% click-through rate to her product link. The hosts discuss the technical barrier to entry, the surprising role of filter analytics in audience segmentation, and how this trend is reshaping brand-creator partnerships. They also touch on the privacy implications and why TikTok's AR platform is becoming a marketing tool rather than just a fun add-on. A concrete look at how filters are moving from viral gimmicks to strategic brand assets in mid-2026. #TikTokMarketing #CustomFilters #CreatorEconomy #AugmentedReality #BrandedFilters #MiaChen #TikTokAR #ViralMarketing #EngagementStrategy #ZeroPartyData #InfluencerMarketing #DigitalProducts #SocialMediaStrategy #CreatorTools #Marketing #BusinessPodcast #FexingoBusiness #Podcast Keep every episode free: buymeacoffee.com/fexingo

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