# How TikTok Creators Are Using Live Shopping to Sell Out Products

Page: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-using-live-shopping-to-sell-out-products
Text version: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-using-live-shopping-to-sell-out-products.md
Podcast: [The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651)
Published: 2026-06-12T17:38:31+00:00
Episode link: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0048.mp3
Audio file: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0048.mp3
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Duration seconds: 572

## Resource

Lucas and Luna dive into the rise of TikTok Live Shopping in mid-2026, focusing on how creators like Emily Mariko and Mikayla Nogueira have turned live streams into revenue machines. They break down the numbers: a 340% increase in live shopping sessions year-over-year, with an average conversion rate of 8.2% versus 2.5% for traditional e-commerce. The duo explores the psychology behind FOMO-driven purchases, the role of limited-time drops, and why brands like Glossier are now partnering with micro-creators for live exclusives. They also touch on the platform's new 'Shop Tab' and how it's reshaping the creator economy. A must-listen for marketers looking to master real-time sales. #TikTokLiveShopping #CreatorEconomy #LiveCommerce #EmilyMariko #MikaylaNogueira #Glossier #FOMO #ConversionRates #MicroCreators #ShopTab #SocialCommerce #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #ViralContent #ShortVideo Keep every episode free: buymeacoffee.com/fexingo

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