# How Creators Are Selling Their Background Music Licensing Rights

Page: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-selling-their-background-music-licensing-rights
Text version: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-selling-their-background-music-licensing-rights.md
Podcast: [The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651)
Published: 2026-07-15T05:41:10+00:00
Episode link: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0115.mp3
Audio file: https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0115.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-creators-are-selling-their-background-music-licensing-rights
Duration seconds: 702

## Resource

TikTok creators are discovering a lucrative revenue stream by licensing the original background music from their videos. In this episode, Lucas and Luna break down how a mid-sized creator in the lifestyle niche made $15,000 in three months by selling her original beats through a simple licensing agreement. They discuss the mechanics of music rights, how creators can protect their work, and why brands are eager to pay for authentic, niche audio instead of generic stock tracks. The episode also covers the role of platforms like Epidemic Sound and Artlist, and how creators can negotiate fair terms without a lawyer. If you're a creator looking to monetize your original audio, this episode offers a practical roadmap. #TikTokMarketing #CreatorEconomy #MusicLicensing #BackgroundMusic #OriginalBeats #ContentMonetization #CreatorIncome #AudioLicensing #LifestyleCreator #BrandDeals #EpidemicSound #Artlist #LicensingRights #PassiveIncome #MarketingPodcast #FexingoBusiness #BusinessPodcast #ShortVideo Keep every episode free: buymeacoffee.com/fexingo

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