# The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content

Page: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651
Text version: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651.md
RSS feed: https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml
Official site: https://www.fexingo.com/
Author: Fexingo
Episodes: 121

## Resource

Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651
Markdown: https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651.md

## Episodes
- [Why TikTok Creators Are Selling Their Video Comments as Social Proof](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-selling-their-video-comments-as-social-proof) — 2026-07-18T05:36:44+00:00
- [How TikTok Creators Are Selling Their Custom Filters as Branded AR Assets](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-custom-filters-as-branded-ar-assets) — 2026-07-17T17:56:05+00:00
- [How TikTok Creators Are Licensing Their Video Aesthetics as Brand Toolkits](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-licensing-their-video-aesthetics-as-brand-toolkits) — 2026-07-17T05:43:48+00:00
- [Creators Launching Their Own Micro-SaaS Products](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-launching-their-own-micro-saas-products) — 2026-07-16T17:47:59+00:00
- [How Creators Sell Their TikTok Scripts as Templates](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-sell-their-tiktok-scripts-as-templates) — 2026-07-16T05:44:49+00:00
- [Creators Sell Their Video Embeds as Brand Licenses](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-sell-their-video-embeds-as-brand-licenses) — 2026-07-15T17:51:14+00:00
- [How Creators Are Selling Their Background Music Licensing Rights](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-selling-their-background-music-licensing-rights) — 2026-07-15T05:41:10+00:00
- [How Creators License Their Video Mistakes as Case Studies](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-license-their-video-mistakes-as-case-studies) — 2026-07-14T17:49:42+00:00
- [Why TikTok Creators Are Selling Their Unscripted Reactions as Premium Audio](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-selling-their-unscripted-reactions-as-premium-audio) — 2026-07-14T05:42:29+00:00
- [Creators Sell Their TikTok Duets as Paid Collaborations](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-sell-their-tiktok-duets-as-paid-collaborations) — 2026-07-13T17:55:54+00:00
- [How Creators Sell Their Video Outtakes as Premium Content](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-sell-their-video-outtakes-as-premium-content) — 2026-07-13T05:45:26+00:00
- [TikTok Creators License Their Video Comments as Social Proof](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-license-their-video-comments-as-social-proof) — 2026-07-12T18:00:26+00:00
- [How TikTok Creators Are Selling Their Niche as Paid Communities](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-niche-as-paid-communities) — 2026-07-12T05:45:20+00:00
- [Creators Are Selling Their TikTok Audio Memes as Licensed Sound Kits](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-are-selling-their-tiktok-audio-memes-as-licensed-sound-kits) — 2026-07-11T17:51:28+00:00
- [How Creators Sell Their Video Flubs as Paid Bloopers Reels](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-sell-their-video-flubs-as-paid-bloopers-reels) — 2026-07-11T05:48:36+00:00
- [TikTok Creators Sell Their Sound Bites as Stock Audio](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-sell-their-sound-bites-as-stock-audio) — 2026-07-10T17:57:05+00:00
- [How TikTok Creators Sell Their Email Lists as Niche Audiences](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-email-lists-as-niche-audiences) — 2026-07-10T05:42:20+00:00
- [Creators Sell Their TikTok Strategy as Paid Audits](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-sell-their-tiktok-strategy-as-paid-audits) — 2026-07-09T17:54:27+00:00
- [How TikTok Creators Sell Their Editing Cuts as Add-Ons](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-editing-cuts-as-add-ons) — 2026-07-09T05:47:36+00:00
- [Creators Are Licensing Their Hashtag Strategies as Products](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-are-licensing-their-hashtag-strategies-as-products) — 2026-07-08T17:52:12+00:00
- [How TikTok Creators Are Selling Their Video Transcripts as Searchable Databases](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-video-transcripts-as-searchable-databases) — 2026-07-08T07:37:55+00:00
- [How Creators Are Selling Their AI Voice Clones](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-selling-their-ai-voice-clones) — 2026-07-08T05:44:13+00:00
- [How Creators Turn TikTok Trends into Paid AI Prompts](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-turn-tiktok-trends-into-paid-ai-prompts) — 2026-07-07T17:51:33+00:00
- [Why Creators Are Licensing Their Live Chats as Data](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-creators-are-licensing-their-live-chats-as-data) — 2026-07-07T05:47:30+00:00
- [Creators Are Selling Their Filming Locations as Virtual Backdrops](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-are-selling-their-filming-locations-as-virtual-backdrops) — 2026-07-06T17:54:57+00:00
- [How TikTok Creators Sell Their Analytics as Consulting Products](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-analytics-as-consulting-products) — 2026-06-20T05:39:55+00:00
- [TikTok Creators Are Selling Their Editing Presets as Products](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-selling-their-editing-presets-as-products) — 2026-06-19T17:48:33+00:00
- [How TikTok Creators Are Becoming Their Own Advertisers](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-becoming-their-own-advertisers) — 2026-06-19T05:33:41+00:00
- [How TikTok Creators Are Building Second Brands on Amazon](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-building-second-brands-on-amazon) — 2026-06-18T17:41:39+00:00
- [How TikTok Creators Are Building Their Own Product Lines](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-building-their-own-product-lines) — 2026-06-18T05:36:55+00:00
- [TikTok Creators Are Monetizing Their Niche DMs](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-monetizing-their-niche-dms) — 2026-06-17T17:39:28+00:00
- [How TikTok Creators Use Social Audio for Real-Time Market Research](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-social-audio-for-real-time-market-research) — 2026-06-17T05:39:04+00:00
- [How TikTok Creators Are Selling Their Unused Footage as Stock Video](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-unused-footage-as-stock-video) — 2026-06-16T17:41:43+00:00
- [How TikTok Creators Are Selling Their Video Templates](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-video-templates) — 2026-06-16T05:36:24+00:00
- [How Creators Use TikTok Shop to Drop Products Without Inventory](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-use-tiktok-shop-to-drop-products-without-inventory) — 2026-06-15T17:48:04+00:00
- [How TikTok Creators Are Turning Comments Into Revenue Streams](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-turning-comments-into-revenue-streams) — 2026-06-15T05:36:09+00:00
- [How TikTok Creators Use Social Audio for Real-Time Product Launches](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-social-audio-for-real-time-product-launches) — 2026-06-14T17:41:10+00:00
- [How TikTok Creators Are Licensing Their Content to Brands for Long-Term Use](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-licensing-their-content-to-brands-for-long-term-use) — 2026-06-14T05:35:39+00:00
- [TikTok Creators Are Building Their Own Distribution Networks](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-building-their-own-distribution-networks) — 2026-06-13T18:37:33+00:00
- [Why TikTok Creators Are Becoming Their Own Media Agencies](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-becoming-their-own-media-agencies) — 2026-06-13T05:32:15+00:00
- [How TikTok Creators Are Using Live Shopping to Sell Out Products](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-using-live-shopping-to-sell-out-products) — 2026-06-12T17:38:31+00:00
- [TikTok Creators Are Building Their Own Ad Networks](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-building-their-own-ad-networks) — 2026-06-12T08:02:23+00:00
- [How TikTok Creators Are Crowdsourcing Product Design](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-crowdsourcing-product-design) — 2026-06-12T05:38:51+00:00
- [TikTok Creators Are Licensing Content to AI Training Sets](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-licensing-content-to-ai-training-sets) — 2026-06-11T17:45:43+00:00
- [How TikTok Creators Use Voice AI to Clone Themselves](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-voice-ai-to-clone-themselves) — 2026-06-11T05:35:39+00:00
- [How TikTok Creators Use Custom Filters as Marketing Tools](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-use-custom-filters-as-marketing-tools) — 2026-06-10T17:40:12+00:00
- [How Creators Use TikTok for A-B Testing at Scale](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-use-tiktok-for-a-b-testing-at-scale) — 2026-06-10T05:32:10+00:00
- [How Creators Are Using TikTok as a Market Research Lab](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-using-tiktok-as-a-market-research-lab) — 2026-06-09T17:41:44+00:00
- [Why TikTok Creators Are Going Multi-Platform in 2026](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-going-multi-platform-in-2026) — 2026-06-09T05:35:22+00:00
- [How TikTok Creators Are Using Secret Hashtags for Testing Content](https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-using-secret-hashtags-for-testing-content) — 2026-06-08T17:37:44+00:00

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