# 158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)

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Text version: https://stenobird.com/podcast/the-thinking-practitioner-958450/158-is-your-work-valuable-with-til-luchau-whitney-lowe.md
Podcast: [The Thinking Practitioner](https://stenobird.com/podcast/the-thinking-practitioner-958450)
Published: 2025-11-26T10:00:00+00:00
Episode link: https://www.thethinkingpractitioner.com/e/158-is-your-work-valuable-with-til-luchau-whitney-lowe/
Audio file: https://mcdn.podbean.com/mf/web/a3xmty3u9atxmybg/TTP_158_audio_202511149q2a6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-thinking-practitioner-958450/episodes/158-is-your-work-valuable-with-til-luchau-whitney-lowe
Duration seconds: 2925

## Resource

🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value. Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not). In this episode, they discuss:- The "chicken-and-egg" relationship between value perception and client outcomes- The famous "expensive pain pill" study and what it reveals about perceived value- How discount addiction undermines both value and client loyalty- The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials- Why going over time can actually diminish perceived value- How asking clients to invest effort (goals, homework, participation) raises their commitment- The importance of receiving the work you give — and what the survey showed- The surprising correlation between in-person CE hours and practice satisfaction - The confidence paradox: does success breed confidence, or does confidence breed success?- Practical tips: where to start if you want to shift value perception tomorrow Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to "get it," this conversation offers a roadmap for communicating value from the inside out. ✨ Resources👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuable_mbw_20180427.pdf 👉 Video version: https://www.youtube.com/@AdvancedTrainings/podcasts Sponsor Offers:- Books of Discovery…

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