# Mark DeBoer, Senior Vice President Sales, Darwill

Page: https://stenobird.com/podcast/the-think-factory-podcast-6380151/mark-deboer-senior-vice-president-sales-darwill
Text version: https://stenobird.com/podcast/the-think-factory-podcast-6380151/mark-deboer-senior-vice-president-sales-darwill.md
Podcast: [The Think Factory Podcast](https://stenobird.com/podcast/the-think-factory-podcast-6380151)
Published: 2026-07-02T12:00:00+00:00
Episode link: https://rss.com/podcasts/thethinkfactory/2879739
Audio file: https://content.rss.com/episodes/209805/2879739/thethinkfactory/2026_06_22_13_16_28_7b17d9a9-7f0f-4296-b46b-e844d52deebc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-think-factory-podcast-6380151/episodes/mark-deboer-senior-vice-president-sales-darwill
Duration seconds: 1632

## Resource

In this episode of The Think Factory Podcast, Mark DeBoer, Senior Vice President of Sales at Darwill, shares the story of a company that has spent 75 years evolving alongside the changing world of marketing. From its roots as a traditional printing business to its transformation into a data-driven marketing solutions provider, Darwill has embraced innovation by combining direct mail, digital marketing, creative strategy, and advanced data science. Mark reflects on his nearly 30-year career with the company and explains how listening to customers and adapting to their needs has fueled Darwill’s continued growth and success across multiple generations of leadership. Mark also explores the critical role of data, personalization, and omnichannel marketing in today’s business environment. He discusses how organizations can improve marketing performance by combining direct mail with digital channels, leveraging data modeling to reach the right audiences, and creating measurable campaigns that drive results. Along the way, he highlights the importance of a growth mindset, collaboration, and continuous learning, while sharing how Darwill’s culture of innovation and community involvement helps the company stay ahead in a rapidly evolving marketplace. Disclaimer

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## Transcript

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