# Interview. Former Coupang VP on Ecommerce Landscape, 1P vs 3p, and Expansion Plans

Page: https://stenobird.com/podcast/the-synopsis-6505916/interview-former-coupang-vp-on-ecommerce-landscape-1p-vs-3p-and-expansion-plans
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Podcast: [The Synopsis](https://stenobird.com/podcast/the-synopsis-6505916)
Published: 2026-05-01T18:03:00+00:00
Episode link: https://5f85ab06-2c89-4625-a5f9-f4b3a3300053.libsyn.com/interview-former-coupang-vp-on-ecommerce-landscape-1p-vs-3p-and-expansion-plans
Audio file: https://traffic.libsyn.com/secure/5f85ab06-2c89-4625-a5f9-f4b3a3300053/Interview._Coupang_Expert_Call.mp3?dest-id=4092573
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Duration seconds: 3582

## Resource

On this podcast we talk to Gunjan Bhartia, Former VP of Strategy & Business at Coupang to explore Coupang's evolving strategy—from international expansion to business model evolution—and the hidden risks that may be overlooked by the market. This was orginally recorded as an AlphaSense webinar in January, and we thank AlphaSense for letting us release it on our podcast too. Sign-Up for the Adobe AI Expert Call Here. We will have this conversation on May 5th, but you will be able to download a recording if you sign-up now and miss that time. *~*~*~*~* Get access to all of Speedwell Research's in-depth Research Reports here. If you need help getting Speedwell added as an approved research vendor for your investment firm, please reach out to info@speedwellresearch.com -*-*-*-*-*-*-*-*-*-*- Show Notes (0:00) — Intro (5:10) — South Korean E-Commerce Competitive Landscape (9:25) — What Coupang's Market Share Could Be (10:47) — Biggest Gaps in Selection on Coupang (16:16) — Differences Between 1P vs 3P (18:30) — Taiwan (23:00) — Coupang vs Sea Limited in Taiwan (28:32) — Can Coupang Expand Beyond Korea? (35:40) — Coupang Eats Strategy (40:04) — Coupang Pay Strategy (42:27) — Advertising Runway (46:08) — Coupang Pay Strategy (50:04) — Why 1P is More Profitable Than 3P (58:02) — Risks Facing Coupang -*-*-*-*-*-*-*-*-*-*- Become a Speedwell Member here to gain access to *all* of our in-depth research reports and more! Sign up for Speedwell's free newsletter and weekly memos here AlphaSense has a repository of over 200k expert call transcripts that are similar to this conversation. Sign-up for access here . *~*~*~*~* Follow Us: Twitter: @Speedwell_LLC Threads: @speedwell_research Email us at info@speedwellresearch.com for any questions, comments, or feedback. -*-*-*-*-*-*-*-*-*-*…

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