# How I Built Businesses By Choosing Better Odds And Doing Hard Things

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Text version: https://stenobird.com/podcast/the-sweaty-startup-477068/how-i-built-businesses-by-choosing-better-odds-and-doing-hard-things.md
Podcast: [The Sweaty Startup](https://stenobird.com/podcast/the-sweaty-startup-477068)
Published: 2026-03-26T18:33:00+00:00
Episode link: https://sweatystartup.libsyn.com/how-i-built-businesses-by-choosing-better-odds-and-doing-hard-things
Audio file: https://traffic.libsyn.com/secure/sweatystartup/NH_-_Trevor_Longino_Full_Seq.mp3?dest-id=913535
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JSON: https://stenobird.com/v1/public/podcasts/the-sweaty-startup-477068/episodes/how-i-built-businesses-by-choosing-better-odds-and-doing-hard-things
Duration seconds: 1095

## Resource

Trevor and I talked through how I build real businesses by choosing better odds instead of chasing hype. I shared how I started from zero, tested demand with simple tactics, and why boring proven ideas beat trying to be the one in a thousand startup. We also covered pricing, firing bad customers, using data over ego, and why business never gets easier, you just get stronger. From building companies to raising kids who can handle discomfort, this episode is about doing hard things and winning because of it. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03

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