# 220: NLCA 29 - How to Upgrade Pro Bono Clients into Paid Clients

Page: https://stenobird.com/podcast/the-successful-nurse-coaches-4892519/220-nlca-29-how-to-upgrade-pro-bono-clients-into-paid-clients
Text version: https://stenobird.com/podcast/the-successful-nurse-coaches-4892519/220-nlca-29-how-to-upgrade-pro-bono-clients-into-paid-clients.md
Podcast: [The Successful Nurse Coaches ™](https://stenobird.com/podcast/the-successful-nurse-coaches-4892519)
Published: 2026-01-12T06:00:00+00:00
Episode link: https://the-successful-nurse-coaches.captivate.fm
Audio file: https://episodes.captivate.fm/episode/ffeb7b46-eae3-4a50-8919-cc6f4d93d46d.mp3
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Duration seconds: 1584

## Resource

In today’s episode, Shelby revisits a crucial topic for nurse coaches: how to confidently transition your pro bono clients into paying clients. Whether you’re a Nurse Life Coach Academy student, a graduate of another nurse coaching program, or just starting out, this episode is packed with actionable advice, real talk, and step-by-step strategies to help you grow your coaching business. What You’ll Learn Why pro bono clients often don’t convert, and how to change that The mindset shifts needed to confidently offer paid coaching What NOT to do when a client asks about continuing (and what to say instead) How to guide the conversation without feeling “salesy” The power of silence and letting clients make informed decisions How to “future cast” and root client goals in reality Structuring your paid offer (pricing, session count, and more) Handling client responses: yes, no, or “I need to think about it” Why a “no” isn’t a failure, and how to keep the door open for future work Watch the full episode on YouTube https://youtu.be/fGp1UNmtw_8 Connect with us: Instagram: @successfulnursecoaches Website: www.thesuccessfulnursecoaches.com Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach Mentioned in this episode: Nurse Coach Residency https://www.nurselifecoachacademy.com/nurse-coach-residency

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## Transcript

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