# What’s Working in Facebook Ads Right Now 3 Keys to Boost ROAS

Page: https://stenobird.com/podcast/the-successful-lead-generating-coaches-show-7067148/what-s-working-in-facebook-ads-right-now-3-keys-to-boost-roas
Text version: https://stenobird.com/podcast/the-successful-lead-generating-coaches-show-7067148/what-s-working-in-facebook-ads-right-now-3-keys-to-boost-roas.md
Podcast: [The Successful Lead-Generating Coaches Show](https://stenobird.com/podcast/the-successful-lead-generating-coaches-show-7067148)
Published: 2025-02-06T14:36:11+00:00
Episode link: https://arfan.podbean.com/e/what-s-working-in-facebook-ads-right-now-3-keys-to-boost-roas/
Audio file: https://mcdn.podbean.com/mf/web/8c3nsi9bc3y9jwp6/What_s_Working_in_Facebook_Ads_Right_Now_3_Keys_to_Boost_ROAS9bnq8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-successful-lead-generating-coaches-show-7067148/episodes/what-s-working-in-facebook-ads-right-now-3-keys-to-boost-roas
Duration seconds: 1387

## Resource

Facebook Ads Update & What's Working Now In this episode, Arfan shares key insights on Facebook advertising strategies for coaches in 2025. After returning from a Texas trip, he breaks down three critical elements currently driving success in Facebook ads: Creative & Messaging Evolution Importance of clear audience identification in ad copy Changes on tracking Strategy shift from 90-day to 7-day reporting windows Audience Targeting Changes Move toward broader targeting approach Introduction of Advantage Plus features Reduced effectiveness of detailed interest targeting Funnel Optimization Self-liquidating offer strategy Lead magnet + $27-37 offer combination Importance of order bumps and upsells Resources: Facebook Ads Rescue Call: arfanhusain.com/rescue Strategy Session: http://www.arfanhusain.com/start #FacebookAds #CoachingBusiness #DigitalMarketing #LeadGeneration

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## Transcript

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