# Ep 8 | S2 : How to Choose Real Coffee, Honey, and Tea: D2C Founder Secrets | MunchBrew

Page: https://stenobird.com/podcast/the-successbrew-podcast-7765338/ep-8-s2-how-to-choose-real-coffee-honey-and-tea-d2c-founder-secrets-munchbrew
Text version: https://stenobird.com/podcast/the-successbrew-podcast-7765338/ep-8-s2-how-to-choose-real-coffee-honey-and-tea-d2c-founder-secrets-munchbrew.md
Podcast: [The Successbrew Podcast](https://stenobird.com/podcast/the-successbrew-podcast-7765338)
Published: 2026-07-21T09:58:56+00:00
Episode link: https://listen.hubhopper.com/episode/ep-8-s2-how-to-choose-real-coffee-honey-and-tea-d2c-founder-secrets-munchbrew/33023589
Audio file: https://play.hubhopper.com/8306527a91b4fc4784e2702551f43b83.mp3?s=rss-feed&v=5bf88920261e
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JSON: https://stenobird.com/v1/public/podcasts/the-successbrew-podcast-7765338/episodes/ep-8-s2-how-to-choose-real-coffee-honey-and-tea-d2c-founder-secrets-munchbrew
Duration seconds: 3010

## Resource

What makes someone spend nearly ₹60 lakhs on higher education in London… only to return to India and start selling coffee, honey, chocolates, and herbal teas? Most people chase international careers. Ashima Khanna chose a completely different path. In this fascinating conversation, Sourabh Goyal sits down with Ashima Khanna, Founder of MunchBrew, to explore the journey from biotechnology student to entrepreneur, while uncovering some surprising truths about products millions of people consume every day. Connect with Sourabh Goyal: /consultsourabh Follow SuccessBrew Community: /successbrewcommunity Community Offers: Order Your Successbrew Merch Now - https://fireknott.com/collections/bre... Get $100 Credit on ZohoOne - https://go.zoho.com/5QDk Learn AI Image and Video generation - https://knagi.in/successbrew Join The Formal Club - https://theformalclub.in/?ref=Success... Upto 25% off on Co-working spaces - https://forms.gle/y1gRCqsKsZcpCk3t5 After completing her Master's degree in Biotechnology from London, Ashima faced a choice that many students dream about building a career abroad or returning home. What followed was a journey through startups, deep market research, international food expos, and eventually the launch of MunchBrew, a premium D2C brand focused on coffee, honey, flower teas, and healthy snacking products. But this conversation goes far beyond entrepreneurship. Ashima reveals why some honey brands add sugar, why green tea tastes bitter, why premium Indian produce is often exported, and what most consumers don't know about the coffee they drink every morning. You'll learn the difference between Arabica and Robusta coffee, why certain coffees cause acidity, how coffee beans are actually processed, and why many people who call themselves "coffee lovers" ma…

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