# 664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

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Podcast: [The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving](https://stenobird.com/podcast/the-strategy-skills-podcast-strategy-leadership-critical-thinking-problem-solving-431195)
Published: 2026-06-29T11:00:00+00:00
Episode link: https://strategyskills.libsyn.com/664-negotiations-in-b2b-sales-and-day-to-day-leadership-situations-with-andres-lares-strategy-skills-classics
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Duration seconds: 3135

## Resource

For this episode, let's revisit a strategy skills classic interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions , Andres Lares. This book delivers a concise and insightful take on how to transform your ability to persuade others regardless of the setting. Persuade is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence regularly. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities. Andres Lares is the Managing Partner at Shapiro Negotiations Institute. Lares' expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns, Brooklyn Nets, and more, to developing online content for facilitating real estate, advisory, media, banking, and pharmaceutical programs. He is a guest lecturer on negotiation and influencing at various universities, including Ohio University, and annually teaches a sports negotiation course at Johns Hopkins University. Lares is a recognized contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, and many more. He is quoted in Forbes, Business Insider, Fast Company, MarketWatch, and Huffington Post. Get Andres's book, Persuade: The 4-Step Process to Influence People and Decisions, here: https://www.shapironegotiations.com/resources/books/persuade/ Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 ww…

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