# #75: How to Negotiate When Nice Stops Working Page: https://stenobird.com/podcast/the-storybrand-podcast-556745/75-how-to-negotiate-when-nice-stops-working Text version: https://stenobird.com/podcast/the-storybrand-podcast-556745/75-how-to-negotiate-when-nice-stops-working.md Podcast: [The StoryBrand Podcast](https://stenobird.com/podcast/the-storybrand-podcast-556745) Published: 2026-06-08T09:00:00+00:00 Episode link: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Audio file: https://traffic.libsyn.com/secure/storybrand/SBPOD_075_John_Lowry_-_v1_Edit.mp3?dest-id=361398 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/75-how-to-negotiate-when-nice-stops-working Duration seconds: 2223 ## Resource Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple , to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result. Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/75-how-to-negotiate-when-nice-stops-working/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-storybrand-podcast-556745/75-how-to-negotiate-when-nice-stops-working.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.