# #73: How One CEO Used Clear Messaging to Scale Past $100M

Page: https://stenobird.com/podcast/the-storybrand-podcast-556745/73-how-one-ceo-used-clear-messaging-to-scale-past-100m
Text version: https://stenobird.com/podcast/the-storybrand-podcast-556745/73-how-one-ceo-used-clear-messaging-to-scale-past-100m.md
Podcast: [The StoryBrand Podcast](https://stenobird.com/podcast/the-storybrand-podcast-556745)
Published: 2026-05-25T09:00:00+00:00
Episode link: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home
Audio file: https://traffic.libsyn.com/secure/storybrand/SBPOD_073_Tricia_S_Belay_-_v1_Edit.mp3?dest-id=361398
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JSON: https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/73-how-one-ceo-used-clear-messaging-to-scale-past-100m
Duration seconds: 2613

## Resource

Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence. Need help finding the right people to grow your business? Visit: http://belaysolutions.com/donaldmiller Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand

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