# #71: Brian Hooks—How to Build a Team Around People's Strengths

Page: https://stenobird.com/podcast/the-storybrand-podcast-556745/71-brian-hooks-how-to-build-a-team-around-people-s-strengths
Text version: https://stenobird.com/podcast/the-storybrand-podcast-556745/71-brian-hooks-how-to-build-a-team-around-people-s-strengths.md
Podcast: [The StoryBrand Podcast](https://stenobird.com/podcast/the-storybrand-podcast-556745)
Published: 2026-05-11T09:00:00+00:00
Episode link: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Audio file: https://traffic.libsyn.com/secure/storybrand/SBPOD_071_Hooks_-_v1_Edit.mp3?dest-id=361398
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JSON: https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/71-brian-hooks-how-to-build-a-team-around-people-s-strengths
Duration seconds: 1729

## Resource

It's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their gifts. They discuss building stronger teams, solving social problems from the bottom up, and why believing in people may be one of the most practical leadership decisions you can make. Listen in to learn the secret to putting people in the right role so they can do their best work. Brian's book is out now, get it here: https://www.amazon.com/Believe-People-Bottom-Up-Solutions-Top-Down/dp/1250200962 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand

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