# #69: Will Guidara—Why Great Service Is Never an Accident

Page: https://stenobird.com/podcast/the-storybrand-podcast-556745/69-will-guidara-why-great-service-is-never-an-accident
Text version: https://stenobird.com/podcast/the-storybrand-podcast-556745/69-will-guidara-why-great-service-is-never-an-accident.md
Podcast: [The StoryBrand Podcast](https://stenobird.com/podcast/the-storybrand-podcast-556745)
Published: 2026-04-27T09:00:00+00:00
Episode link: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Audio file: https://traffic.libsyn.com/secure/storybrand/SBPOD_069_Will_G_-_v1_Edit.mp3?dest-id=361398
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JSON: https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/69-will-guidara-why-great-service-is-never-an-accident
Duration seconds: 2051

## Resource

Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share? In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality , to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can teach your team what "right" looks like, and how his new field guide helps companies build teams, create a culture of excellence, and deliver magic in a deliberate, repeatable way. Listen in to learn how to make customers feel seen and turn that into a competitive advantage. Learn from Will: Will Guidara / Unreasonable Hospitality https://www.unreasonablehospitality.com/ Unreasonable Hospitality The Field Guide https://uhthefieldguide.com Pre-Meal Newsletter https://www.unreasonablehospitality.com/premeal If you want help creating messaging that drives sales, attend the next StoryBrand Your Business Live workshop for direct teaching from Don and hands-on guidance from a StoryBrand certified marketing Guide: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Buy the updated Building a StoryBrand 2.0 https://storybrand.com/building-a-storybrand-book-new/?utm_medium=podcast&utm_source=podcast&utm_campaign=basb2.0&utm_term=sbpod&utm_content=BASB2.0

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