# The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build

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Podcast: [The Sports Media Podcast](https://stenobird.com/podcast/the-sports-media-podcast-4338574)
Published: 2026-04-09T08:00:00+00:00
Episode link: https://www.sportsbusinessjournal.com/Podcasts/
Audio file: https://afp-933990-injected.calisto.simplecastaudio.com/22d36b64-6911-475e-870b-b9aab1ae6488/episodes/d52a8149-4f9e-4fec-8357-e14623b97e01/audio/128/default.mp3?aid=rss_feed&awCollectionId=22d36b64-6911-475e-870b-b9aab1ae6488&awEpisodeId=d52a8149-4f9e-4fec-8357-e14623b97e01&feed=zBoUPWvu
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Duration seconds: 2037

## Resource

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SBJ Forty Under 40 honoree in 2019, joins Karp to discuss how the agency has built out a media representation business and what he’s paying attention to in the space.

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