# NCAA basketball keeps seeing big numbers; the WBC makes its mark; and NBC Sports’ John Fanta dishes on all things March Madness

Page: https://stenobird.com/podcast/the-sports-media-podcast-4338574/ncaa-basketball-keeps-seeing-big-numbers-the-wbc-makes-its-mark-and-nbc-sports-john-fanta-dishes-on-all-things-march-madness
Text version: https://stenobird.com/podcast/the-sports-media-podcast-4338574/ncaa-basketball-keeps-seeing-big-numbers-the-wbc-makes-its-mark-and-nbc-sports-john-fanta-dishes-on-all-things-march-madness.md
Podcast: [The Sports Media Podcast](https://stenobird.com/podcast/the-sports-media-podcast-4338574)
Published: 2026-03-19T08:00:00+00:00
Episode link: https://www.sportsbusinessjournal.com/Podcasts/
Audio file: https://afp-933990-injected.calisto.simplecastaudio.com/22d36b64-6911-475e-870b-b9aab1ae6488/episodes/bd8210d7-bb21-44b4-a7de-ef131ae98703/audio/128/default.mp3?aid=rss_feed&awCollectionId=22d36b64-6911-475e-870b-b9aab1ae6488&awEpisodeId=bd8210d7-bb21-44b4-a7de-ef131ae98703&feed=zBoUPWvu
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Duration seconds: 1660

## Resource

On this week's pod, host and SBJ media reporter Austin Karp discusses the big audience numbers for college basketball’s regular season and the conference tournaments. Karp also looks at the healthy prospects for the WNBA with a CBA done, how the WBC delivered big numbers and the PWHL getting its first national TV deals done in the U.S. Plus, with the NCAA Tournament underway, NBC Sports’ John Fanta comes on to talk about the broader college hoops landscape.

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## Transcript

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