# Cash is king for Netflix as it pursues WBD; the NFL keeps humming on Wild Card weekend; Checking in on TikTok and Playfly Media

Page: https://stenobird.com/podcast/the-sports-media-podcast-4338574/cash-is-king-for-netflix-as-it-pursues-wbd-the-nfl-keeps-humming-on-wild-card-weekend-checking-in-on-tiktok-and-playfly-media
Text version: https://stenobird.com/podcast/the-sports-media-podcast-4338574/cash-is-king-for-netflix-as-it-pursues-wbd-the-nfl-keeps-humming-on-wild-card-weekend-checking-in-on-tiktok-and-playfly-media.md
Podcast: [The Sports Media Podcast](https://stenobird.com/podcast/the-sports-media-podcast-4338574)
Published: 2026-01-15T09:00:00+00:00
Episode link: https://www.sportsbusinessjournal.com/Podcasts/
Audio file: https://afp-933990-injected.calisto.simplecastaudio.com/22d36b64-6911-475e-870b-b9aab1ae6488/episodes/77a0f2ee-6bd6-4ca9-910f-46032e1f274e/audio/128/default.mp3?aid=rss_feed&awCollectionId=22d36b64-6911-475e-870b-b9aab1ae6488&awEpisodeId=77a0f2ee-6bd6-4ca9-910f-46032e1f274e&feed=zBoUPWvu
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Duration seconds: 1727

## Resource

On this week's pod, host and SBJ media reporter Austin Karp looks at the latest movement in the battle for WBD, as well how the numbers looked around NFL Wild Card weekend and the CFP semifinals. Plus, some chatter on the latest with MLB teams and RSNs and Fanatics getting into the content production business. Then, a conversation with TikTok executive Kat Marquez on how the platform views sports, as well as a talk with the new head of Playfly Media, Nick Cartan.

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## Transcript

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