# 132 Zach Henderson on The Future of Revenue Generation in Sports

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/132-zach-henderson-on-the-future-of-revenue-generation-in-sports
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/132-zach-henderson-on-the-future-of-revenue-generation-in-sports.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-07-16T00:01:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/132-Zach-Henderson-on-The-Future-of-Revenue-Generation-in-Sports-e3m4va1
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/122895105/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-16%2F26ac9f04-f9f4-fec0-e8c7-6e3dbf2d2f4e.mp3
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Duration seconds: 1297

## Resource

Zach Henderson has spent more than a decade helping some of the biggest organizations in sports grow revenue, holding leadership roles with the Pittsburgh Pirates, Washington Nationals, Indianapolis Colts, and Comcast Spectacor before joining WolfCycle as Director of Client Success. In this episode, Zach shares lessons from leading sales teams across the NFL and MLB, what separates organizations that consistently grow revenue from those that don't, and how AI is transforming the way teams engage fans and drive ticket sales. We also discuss the importance of personalization, building a 360-degree view of the customer, adopting new technology, and why the best leaders focus on solving problems—not just identifying them. Whether you work for a team, league, or company selling into sports, this conversation is full of practical insights on sales, leadership, innovation, and the future of fan engagement.

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## Transcript

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