# 125 Fueling Better Performance with Mike Hummel and 1PRCT Labs

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/125-fueling-better-performance-with-mike-hummel-and-1prct-labs
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/125-fueling-better-performance-with-mike-hummel-and-1prct-labs.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-07-03T15:28:17+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/125-Fueling-Better-Performance-with-Mike-Hummel-and-1PRCT-Labs-e3lk7rj
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/122346803/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-3%2F427302586-44100-2-209b3e4771d68.m4a
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/125-fueling-better-performance-with-mike-hummel-and-1prct-labs
Duration seconds: 1343

## Resource

Mike Hummel is the Founder and CEO of 1PRCT Labs, the company behind MPG, a clean sports fuel gummy designed to help athletes maintain focus, energy, and performance during long practices and competitions. A former seven-time school record holder at Texas A&M and a coach with more than 20 years of experience working with elite endurance athletes, Mike launched the company after seeing athletes consistently lose focus and performance as training sessions progressed. In this episode, Mike shares how his coaching background led him to identify a gap in the sports nutrition market and what he's learned building a consumer products company from the ground up. He discusses raising nearly $1 million in funding, validating products through grassroots tournament activations, and why listening to customers has shaped every stage of the business. Mike also offers practical advice for entrepreneurs selling to teams, clubs, and sports organizations, including the importance of leading with education, starting with pilot programs, and building credibility one relationship at a time.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/125-fueling-better-performance-with-mike-hummel-and-1prct-labs/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/125-fueling-better-performance-with-mike-hummel-and-1prct-labs.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.