# 124 Suzann Pettersen: From Major Champion to Women's Sports Executive

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/124-suzann-pettersen-from-major-champion-to-women-s-sports-executive
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/124-suzann-pettersen-from-major-champion-to-women-s-sports-executive.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-07-02T18:33:52+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/124-Suzann-Pettersen-From-Major-Champion-to-Womens-Sports-Executive-e3lj18e
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/122307278/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-2%2F427249877-44100-2-913212b203d73.m4a
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Duration seconds: 1086

## Resource

Suzann Pettersen is a two-time major champion, former world No. 2, and one of the most accomplished golfers of her generation. After winning 21 professional tournaments and retiring with the iconic winning putt at the 2019 Solheim Cup, Pettersen has turned her focus to growing the business of women's sports as the founder of Voxa , a female-focused athlete management and marketing agency. In this episode, Suzann shares why she launched Voxa, how the agency is creating a more athlete-first approach to representation, and why she believes women's sports are entering a period of unprecedented growth. She also discusses lessons from leading Team Europe in the Solheim Cup, building a business after an elite playing career, the importance of community and leadership, and why now is the time for brands and investors to back women's sports.

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## Transcript

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