# 119 Susan Brazer on ThinAir and the Future of Direct-to-Fan Sports

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/119-susan-brazer-on-thinair-and-the-future-of-direct-to-fan-sports
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/119-susan-brazer-on-thinair-and-the-future-of-direct-to-fan-sports.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-06-25T13:19:16+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/119-Susan-Brazer-on-ThinAir-and-the-Future-of-Direct-to-Fan-Sports-e3l92cm
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/121980758/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-25%2F426813062-44100-2-68c678a32facd.m4a
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Duration seconds: 1423

## Resource

Susan Brazer is a global media, technology, and sports executive who has spent decades at the forefront of digital transformation. Throughout her career, she has held leadership roles at Apple, Nokia, Virgin Mobile USA, and Showtime Networks, where she helped launch groundbreaking technologies and media platforms that reshaped how consumers access and engage with content. Today, Susan is the Founder and CEO of LionShare Media International and the creator of ThinAir, an AI-powered, mobile-first streaming platform designed to help teams, leagues, broadcasters, and collegiate athletic departments improve fan engagement, athlete monetization, and direct-to-fan media experiences. In this episode of the Sports Business Leaders Podcast, Susan shares her entrepreneurial journey, the evolution of sports media, and why she believes the future of fan engagement will be driven by AI, mobile-first experiences, and direct-to-fan platforms. She also discusses the challenges facing broadcasters and college athletics, lessons from building disruptive technology companies, and her advice for founders creating the next generation of sports innovation.

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