# 112 NGU Lighting CEO, Mike Lorenz, on Building a Category Defining Sports Company

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/112-ngu-lighting-ceo-mike-lorenz-on-building-a-category-defining-sports-company
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/112-ngu-lighting-ceo-mike-lorenz-on-building-a-category-defining-sports-company.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-06-18T00:21:17+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/112-NGU-Lighting-CEO--Mike-Lorenz--on-Building-a-Category-Defining-Sports-Company-e3kuk2p
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/121638425/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-18%2F426355592-44100-2-50a44c7ea0d12.m4a
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/112-ngu-lighting-ceo-mike-lorenz-on-building-a-category-defining-sports-company
Duration seconds: 1364

## Resource

Mike Lorenz is the Chief Executive Officer and founder of NGU Sports Lighting, LLC, an industry executive credited with pioneering the modern solid-state (LED) retrofit market for sports and entertainment venues. He has spent over a decade leading companies that design and implement high-efficiency arena and stadium illumination systems. In this episode of the Sports Business Leaders Podcast, Mike shares his journey from public accounting to building one of the companies that helped bring LED sports lighting into the mainstream, including projects at Super Bowl venues and major sports facilities across the country. He discusses the evolution of sports venue infrastructure, how lighting impacts fan experience and operations, and what entrepreneurs need to know about building trust and doing business with teams, venues, and sports organizations.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/112-ngu-lighting-ceo-mike-lorenz-on-building-a-category-defining-sports-company/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/112-ngu-lighting-ceo-mike-lorenz-on-building-a-category-defining-sports-company.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.