# 098 Jack Liechtung on NIL, Media & the Next Era of College Sports

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/098-jack-liechtung-on-nil-media-the-next-era-of-college-sports
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/098-jack-liechtung-on-nil-media-the-next-era-of-college-sports.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-05-31T18:26:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/098-Jack-Liechtung-on-NIL--Media--the-Next-Era-of-College-Sports-e3k5537
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/120803879/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-31%2F425238978-44100-2-bddde01a22aa5.m4a
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Duration seconds: 926

## Resource

Jack Liechtung is the Co-Founder and CEO of Canopy. On this episode we discuss how the company is building the infrastructure layer for the future of collegiate athletics. Canopy partners directly with universities to help drive athlete visibility, scalable storytelling, and meaningful NIL opportunities across Olympic and non-revenue sports. Jack also shares insights from his background across sports, media, entertainment, and law, discussing the evolving NIL landscape, the growing commercialization of college athletics, and why schools need stronger operational support to navigate the next era of college sports.

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## Transcript

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