# 092 Sports Entrepreneurship, Media & Ownership with Kelsey Nicole Nelson

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/092-sports-entrepreneurship-media-ownership-with-kelsey-nicole-nelson
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/092-sports-entrepreneurship-media-ownership-with-kelsey-nicole-nelson.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-05-22T15:10:02+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/092-Sports-Entrepreneurship--Media--Ownership-with-Kelsey-Nicole-Nelson-e3johbm
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/120390454/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F424690290-44100-2-e4865ca831f6a.m4a
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JSON: https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/092-sports-entrepreneurship-media-ownership-with-kelsey-nicole-nelson
Duration seconds: 1296

## Resource

Kelsey Nicole Nelson joins the Sports Business Leaders Podcast to share her journey from aspiring sports journalist to building a powerful personal brand and media business at the intersection of sports, storytelling, and entrepreneurship. As an award-winning broadcaster, professor, entrepreneur, and founder of the “Listen In With KNN” podcast network, Kelsey has become one of the most influential voices in sports media today. In this conversation, Kelsey discusses the importance of creating your own opportunities, building ownership in your career, and adapting to the rapidly evolving sports media landscape. She shares lessons on entrepreneurship, personal branding, journalism ethics, content creation, AI, and why authenticity remains one of the most valuable assets in today’s digital world. From her work with major platforms like Peacock, NBC Sports, SiriusXM, and FOX Sports Radio to launching her own businesses and teaching the next generation of sports media professionals at George Washington University, Kelsey offers valuable insights for anyone looking to build a meaningful career in sports, media, and business.

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## Transcript

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