# 087 Dominyck Bullard on Athletiverse, Sports Content & Modern Sports Marketing

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/087-dominyck-bullard-on-athletiverse-sports-content-modern-sports-marketing
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/087-dominyck-bullard-on-athletiverse-sports-content-modern-sports-marketing.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-05-15T15:50:14+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/087-Dominyck-Bullard-on-Athletiverse--Sports-Content--Modern-Sports-Marketing-e3jdtpu
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/120042750/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-15%2F424224059-44100-2-2b608a59e1522.m4a
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JSON: https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/087-dominyck-bullard-on-athletiverse-sports-content-modern-sports-marketing
Duration seconds: 1494

## Resource

Dominyck Bullard, Founder & CEO of Athletiverse, joined the Sports Business Leaders podcast to discuss the intersection of sports, content, branding, entrepreneurship, and NIL. Originally a standout baseball player from Las Vegas, Dom shifted his focus from athletics to entrepreneurship after a medical crisis altered his playing career. While studying Business Analytics at the University of San Diego, he launched Athletiverse, which has grown from a college sports content account into a fast-growing sports marketing and media company working across NIL, athlete partnerships, digital strategy, and brand development. Dom also leads digital strategy for Momentous, a sports real estate investment platform, and has become known for his insights around sports business, creator-led media, and the evolving NIL ecosystem. Through Athletiverse, his work has helped generate over 1.5 billion social media impressions while focusing on opportunities for the “other 99%” of athletes beyond the superstar tier. The conversation explores the future of fan engagement, fundraising in sports, athlete-driven media, YouTube strategy, and why personal branding has become a major advantage for entrepreneurs and operators in the sports industry.

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## Transcript

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