# Using Video to Build Brands, Not Just Listings - James Bottomley

Page: https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/using-video-to-build-brands-not-just-listings-james-bottomley
Text version: https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/using-video-to-build-brands-not-just-listings-james-bottomley.md
Podcast: [The Spiro Podcast: Managing your Real Estate Photography & Videography Business](https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239)
Published: 2026-06-03T09:00:00+00:00
Episode link: https://spiromedia.podbean.com/e/using-video-to-build-brands-not-just-listings-james-bottomley/
Audio file: https://mcdn.podbean.com/mf/web/9x6a2rpxqwy5d3m9/riverside_6-3_james_bottomley_spiro_podcast8dd6a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/episodes/using-video-to-build-brands-not-just-listings-james-bottomley
Duration seconds: 3400

## Resource

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real estate video content. James shares how he got started in real estate media as a teenager, how Haven Creatives grew into a luxury real estate media agency, and why great video is not just about gear or flashy visuals. The heart of the episode is James’ approach to building video content around a clear purpose. He explains why agents often try to make one video do too many things at once — sell the listing, grow their brand, generate leads, and get views — and why that usually weakens the result. James breaks down how media companies can think through awareness, education, and conversion content, while also helping agents build stronger personal brands through intentional, authentic content. The conversation also touches on content strategy, filming average homes well, brand development, AI, and the future of real estate video. Relevant Links Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media REPP Events / REPP 2026: https://repplaunch.com/repp2026 James Bottomley on YouTube: https://www.youtube.com/@James_BottomleyJames Bottomley on Instagram: https://www.instagram.com/thejamesbottomley_/Haven Creatives on Instagram: https://www.instagram.com/haven.creatives/ Chapter Timestamps 0:00 Intro0:47 Welcome to the Spiro Podcast1:27 REPP Reminder, Spiro Updates, and Introducing James Bottomley4:55 James’ Start in Real Estate Media7:40 Haven Creatives, Luxury Video, and Why Gear Isn’t the Point11:46 Helping Agents Understand the Purpose of Video14:04 Awareness, Consideration, and Conversion Content20:34 What Listing Content Looks Like at Each Stage25:53 MLS Videos, Social Videos, and Filming Avera…

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