# The Mistake I Made for 20 Years (And the Pain That Finally Fixed It)

Page: https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/the-mistake-i-made-for-20-years-and-the-pain-that-finally-fixed-it
Text version: https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/the-mistake-i-made-for-20-years-and-the-pain-that-finally-fixed-it.md
Podcast: [The Spiro Podcast: Managing your Real Estate Photography & Videography Business](https://stenobird.com/podcast/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239)
Published: 2026-07-15T09:00:00+00:00
Episode link: https://spiromedia.podbean.com/e/the-mistake-i-made-for-20-years-and-the-pain-that-finally-fixed-it/
Audio file: https://mcdn.podbean.com/mf/web/xrg3xuwfpjm83jb8/riverside_craig_todd_spiro_podcast6nsql.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-spiro-podcast-managing-your-real-estate-photography-videography-business-5659239/episodes/the-mistake-i-made-for-20-years-and-the-pain-that-finally-fixed-it
Duration seconds: 3350

## Resource

Company culture isn’t created by office perks or a list of values hanging on the wall. It’s revealed in how leaders treat their people, what behavior they tolerate, and how the team responds when there isn’t an SOP telling them exactly what to do. Todd and Craig discuss building trust, turning core values into everyday decisions, and the difficult choices required when a talented employee is no longer aligned with the team. They also share practical ways to define the values that should guide your business as it grows. Relevant Links: Spiro: https://www.spiro.media/ https://spiro-sync.com/ Contact Spiro: hello@spiro.media Chapters 00:00 — Let People Be Who They Are09:01 — The Excuses High Achievers Make17:04 — Showing Up With an Owner’s Mindset19:26 — What Company Culture Actually Is22:11 — Living Your Values Instead of Posting Them26:07 — What Guides the Team When There’s No SOP?28:36 — The Five Values Behind WoW40:12 — When Talent and Culture No Longer Align48:59 — How to Define Your Own Core Values52:35 — Building a Culture Where People Can Be Themselves

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## Transcript

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