# Beyond 'Good': Creating Client Experiences That Stick in an AI World with Steven Van Belleghem - 319

Page: https://stenobird.com/podcast/the-speaking-club-mastering-the-art-of-public-speaking-881091/beyond-good-creating-client-experiences-that-stick-in-an-ai-world-with-steven-van-belleghem-319
Text version: https://stenobird.com/podcast/the-speaking-club-mastering-the-art-of-public-speaking-881091/beyond-good-creating-client-experiences-that-stick-in-an-ai-world-with-steven-van-belleghem-319.md
Podcast: [The Speaking Club: Mastering the Art of Public Speaking](https://stenobird.com/podcast/the-speaking-club-mastering-the-art-of-public-speaking-881091)
Published: 2025-06-20T21:24:00+00:00
Episode link: https://thespeakingclub.libsyn.com/beyond-good-creating-client-experiences-that-stick-in-an-ai-world-with-steven-van-belleghem-319
Audio file: https://traffic.libsyn.com/secure/thespeakingclub/EP319-Steven_Van_Belleghem-1.mp3?dest-id=568431
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JSON: https://stenobird.com/v1/public/podcasts/the-speaking-club-mastering-the-art-of-public-speaking-881091/episodes/beyond-good-creating-client-experiences-that-stick-in-an-ai-world-with-steven-van-belleghem-319
Duration seconds: 3860

## Resource

The business world is changing fast. AI is reshaping how customers search, buy, and connect — but most companies are still stuck in old habits, missing the human magic that actually builds loyalty. At the same time, too many businesses are confusing efficiency with excellence. They're chasing five-star reviews that may not mean what they think they do, and ticking boxes while their customers quietly drift away. My guest today, Steven Van Belleghem, has spent over a decade helping companies level up their customer experience — and he's here to show you how to stay relevant when "good" just doesn't cut it anymore. Steven is a bestselling author, global keynote speaker, and trusted advisor to brands that want to balance tech innovation with human connection. He's also walked the talk on over 1,000 stages around the world, and has a refreshingly honest take on what it takes to create moments that matter — both in business and on stage. If you want to future-proof your brand, wow your customers, and connect with audiences in a way that gets remembered and rewarded… this episode is for you. What you'll discover: What's broken in how most companies connect with customers today (and how to fix it) What it really means to be "great" in a world where "good" is everywhere Why customer experience inflation is giving companies a dangerous false sense of security What today's customers want beyond just product and service – and how to give it to them Real-world examples of brands balancing digital convenience with human warmth How Steven built a global speaking career from a research job (and a Microsoft invite!) The surprising key to building lasting audience connection from the stage Whether AI, apps, or interactivity belong in live talks (and Steven's refreshingly honest take) Wh…

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## Transcript

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