# Brion O'Brion: Radio DJ Bob

Page: https://stenobird.com/podcast/the-sound-off-podcast-1108125/brion-o-brion-radio-dj-bob
Text version: https://stenobird.com/podcast/the-sound-off-podcast-1108125/brion-o-brion-radio-dj-bob.md
Podcast: [The Sound Off Podcast](https://stenobird.com/podcast/the-sound-off-podcast-1108125)
Published: 2026-01-27T00:00:00+00:00
Episode link: https://art19.com/shows/sound-off-podcast-series/episodes/86951083-e2cb-4643-b287-1fbc1e71530d
Audio file: https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/op3.dev/e/rss.art19.com/episodes/86951083-e2cb-4643-b287-1fbc1e71530d.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-sound-off-podcast-1108125/episodes/brion-o-brion-radio-dj-bob
Duration seconds: 2029

## Resource

Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to discovering his love for radio with the legendary “Rap Attack” show on WRAP. We talked about the mentors who shaped his path, the competitive radio scenes in Orlando and St. Louis, and how setbacks taught him resilience and the importance of adaptability. Brion opened up about the changing landscape of radio, the impact of social media, and why connecting with audiences—both on air and online—is the key to radio's future as an influencer medium. (Yes I wrote that).He also gave candid advice to aspiring radio personalities while reflecting on his own family’s legacy of perseverance. Brion’s passion and honesty remind me why I love doing this show, and how much I miss radio events like the Conclave. Oh wait... did you know there is one more Conclave? Please sign up for the SOUNDING OFF Newsletter.  All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast  prefix analytics service  committed to open data and listener privacy.  You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Megatrax  - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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