# Stop Guessing Your Hooks: What We Learned from JoinBrands (and How YOU Can Use It) | The Social Circle | Ep 32

Page: https://stenobird.com/podcast/the-social-circle-7221685/stop-guessing-your-hooks-what-we-learned-from-joinbrands-and-how-you-can-use-it-the-social-circle-ep-32
Text version: https://stenobird.com/podcast/the-social-circle-7221685/stop-guessing-your-hooks-what-we-learned-from-joinbrands-and-how-you-can-use-it-the-social-circle-ep-32.md
Podcast: [The Social Circle](https://stenobird.com/podcast/the-social-circle-7221685)
Published: 2025-10-13T15:21:18+00:00
Episode link: https://podcasters.spotify.com/pod/show/thesocialcirclevip/episodes/Stop-Guessing-Your-Hooks-What-We-Learned-from-JoinBrands-and-How-YOU-Can-Use-It--The-Social-Circle--Ep-32-e39fglj
Audio file: https://anchor.fm/s/101796808/podcast/play/109609075/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-13%2F409180278-44100-2-8286b31be9d57.mp3
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Duration seconds: 2172

## Resource

We are heading into quarter four and brands are spending! We break down our biggest takeaways from a JoinBrands training: think like a viewer, lead with a visual hook, and front-load the benefit so people don’t scroll. You’ll get a fast product-demo checklist, ideal video lengths, a copy-and-paste hook bank, and a simple 7-day plan to test one product in multiple ways. We also cover platform differences (TikTok vs IG vs Amazon) and why transparency with brands creates long-term partnerships. You’ll learn:• The “think like a viewer” filter• Visual hooks that stop the scroll• How to front-load value and trim fluff• Product demo checklist (show > tell)• Ideal lengths for product videos (30–60s)• A 7-day product test plan you can stick to• Why honesty with brands leads to long-term deals Episode Tools & Resources: Join Brands: https://joinbrands.com/?ref=rXBEKM Jordyn Gunderson TikTok: https://www.tiktok.com/@jordyn_gunderson YouTube: ⁨@Jordyn_gunderson⁩ Instagram: https://www.instagram.com/jordyn_gunderson/?hl=en Repurpose.io : ⁠https://repurpose.io?fpr=311209&fp_sid=tsc⁠ Helps creators stay consistent by a utomating distribution ; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Welcome to The Social Circle! The podcast for creators who want growth that actually lasts. Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now. Inside every episode, we talk honest breakdowns of social trends and strategies,…

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