# The Bundesliga in America - Robin Austermann on strategy and partnerships

Page: https://stenobird.com/podcast/the-soccer-business-podcast-7264630/the-bundesliga-in-america-robin-austermann-on-strategy-and-partnerships
Text version: https://stenobird.com/podcast/the-soccer-business-podcast-7264630/the-bundesliga-in-america-robin-austermann-on-strategy-and-partnerships.md
Podcast: [The Soccer Business Podcast](https://stenobird.com/podcast/the-soccer-business-podcast-7264630)
Published: 2025-12-12T14:01:29+00:00
Episode link: https://thesoccerbusiness.podbean.com/e/the-bundesliga-in-america-robin-austermann-on-strategy-and-parnterships/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/aguumu837s9bpdni/riverside_untitled_magic_episode_dec_03_2025_tsb877zu.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/the-bundesliga-in-america-robin-austermann-on-strategy-and-partnerships
Duration seconds: 2245

## Resource

The Bundesliga signed a 17-year partnership with Relevent Sports to boost their performance in the U.S. market and the broader Americas market. What is the strategy for the German league as they seek to enhance their business performance and profile in the Americas? Robin Austermann, head of Europe and Latam for the Bundesliga joins Simon Evans on The Soccer Business Podcast to break down that deal and the overall strategy for standing out in a crowded market of international soccer properties looking to establish themselves in the U.S market.

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## Transcript

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