# The Button That Broke the Internet (and Built It Too)

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Podcast: [The So What from BCG](https://stenobird.com/podcast/the-so-what-from-bcg-4409188)
Published: 2025-10-08T02:00:00+00:00
Episode link: https://the-so-what-from-bcg.captivate.fm/episode/the-button-that-broke-the-internet-and-built-it-too
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/9ef16589-70f2-43ac-987f-9c7390ac69f4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-so-what-from-bcg-4409188/episodes/the-button-that-broke-the-internet-and-built-it-too
Duration seconds: 1202

## Resource

The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-author of Like: The Button That Changed the World , unpacks the messy, social, and often surprising process behind major breakthroughs — and what leaders can learn from it as they navigate the AI era.  Learn More:   Martin Reeves: https://on.bcg.com/4pWlAph   Like: The Button That Changed the World:  https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT   What the Like Button Can Teach Us About Innovation: https://on.bcg.com/48MmONK   Vote for Georgie Here: https://vote.lovieawards.com/PublicVoting#/2025/podcasts/features/best-hosts Chapters:  00:00-01:18 Introduction  01:19-02:50 The Story of ‘Like’  02:51-03:42 Was the like button an invention?  03:43-05:00 Why do we like to ‘like’?  05:01-05:31 Is online liking the same as real world liking?  05:32-06:38 What has been the economic impact?  06:39-08:01 How to get innovation right  08:02-08:28 How do you foster an innovative environment?  08:29-09:33 What role does storytelling play?  09:34-12:10 The like button and regulation   12:11-13:21 What lessons can be applied to new tech?  13:22-14:31 The structure of the book 14:32-16:44 Surprises when researching for the book  16:45-17:57 The business of thought leadership  17:58-18:46 What is the future of thought leadership?  18:47-19:34 What is next for innovation?  19:35-20:01 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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