# Industry 4.0 Moves to the Great Outdoors

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Text version: https://stenobird.com/podcast/the-so-what-from-bcg-4409188/industry-4-0-moves-to-the-great-outdoors.md
Podcast: [The So What from BCG](https://stenobird.com/podcast/the-so-what-from-bcg-4409188)
Published: 2026-06-17T02:00:00+00:00
Episode link: https://the-so-what-from-bcg.captivate.fm/episode/industry-4-0-moves-to-the-great-outdoors
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/c49e7ea1-612c-4e8e-89c8-560d9b7e9090.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-so-what-from-bcg-4409188/episodes/industry-4-0-moves-to-the-great-outdoors
Duration seconds: 1229

## Resource

Industry 4.0 is moving beyond factory walls and into farms, forests, and fields. David Potere, a senior tech leader in BCG’s Industrial Goods and Climate Change and Sustainability practices, explores AI’s move into the outdoor world. Robotics and connected systems are changing how farming and other outdoor activities get done. You’ll Learn: Outdoor automation requires AI systems that can operate with constant uncertainty. Leaders should rethink long-held operating models as AI and robotics reshape how physical work gets done. The most valuable AI systems may be the ones that simplify complexity rather than add more dashboards. Learn More: David Potere: https://www.linkedin.com/in/davidpotere/ What 1,000 Farmers Told Us About Tech Adoption: https://on.bcg.com/4euA76V Climate-Smart Agriculture Needs a Better Yardstick: https://on.bcg.com/4ejIfH6 David on the Climate Rising Podcast: https://podcasts.apple.com/us/podcast/david-potere-at-bcg-x-using-ai-satellites-in-climate/id1482781075?i=1000767537614 AI Foundation Model for Extreme Weather: https://on.bcg.com/4vKiwyz Chapters 00:00 – How Will AI Impact Outdoor Industries? 04:26 –The Challenges of Taking Tech Outside 06:11– What Would a Farm That Thinks for Itself Look Like? 08:27 – Is AI Rescuing Agriculture? 10:55– Will AI Only Help Big Farms? 14:39 – Who Owns the Data? 16:16 – What Can Leaders Learn from the AI Outdoors? 18:51 – Next Steps to Truly Benefit from AI This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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