# Become the CEO of Your Health and Longevity Page: https://stenobird.com/podcast/the-so-what-from-bcg-4409188/become-the-ceo-of-your-health-and-longevity Text version: https://stenobird.com/podcast/the-so-what-from-bcg-4409188/become-the-ceo-of-your-health-and-longevity.md Podcast: [The So What from BCG](https://stenobird.com/podcast/the-so-what-from-bcg-4409188) Published: 2025-08-13T02:00:00+00:00 Episode link: https://the-so-what-from-bcg.captivate.fm/episode/become-the-ceo-of-your-health-and-longevity Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/88a61d6c-4719-4be2-9ea3-efdffaea1ae4.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-so-what-from-bcg-4409188/episodes/become-the-ceo-of-your-health-and-longevity Duration seconds: 1251 ## Resource What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as well as supporting their employees on this journey.  Learn More:  Iana Kouris: https://on.bcg.com/4fvFrXv   BCGX: https://on.bcg.com/4ltCU1A   How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu   This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-so-what-from-bcg-4409188/episodes/become-the-ceo-of-your-health-and-longevity/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-so-what-from-bcg-4409188/become-the-ceo-of-your-health-and-longevity.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.