# How to Use Social Ecosystems to Build Your Business with Terry James

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Text version: https://stenobird.com/podcast/the-smallbizchat-with-melinda-emerson-1185911/how-to-use-social-ecosystems-to-build-your-business-with-terry-james.md
Podcast: [The SmallBizChat with Melinda Emerson](https://stenobird.com/podcast/the-smallbizchat-with-melinda-emerson-1185911)
Published: 2026-06-24T11:30:00+00:00
Episode link: https://smallbizchatpodcast.com/episodes/GaP9faT63eq
Audio file: https://op3.dev/e/dts.podtrac.com/redirect.mp3/media.podcastai.com/episodes/GaP9faT63eq.mp3?u=1781193545
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Duration seconds: 1749

## Resource

In this episode, Melinda Emerson is joined by Terry James, who shares his entrepreneurial journey and insights on the impact of social media on loneliness and consumer behavior. Terry provides an overview of his ventures, OffLeashed and Nibble and Wag, emphasizing the importance of listening to customers. The discussion explores the distinction between building an audience and fostering a community, and how to balance community engagement with innovation.

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## Transcript

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