# The art of building your personal brand

Page: https://stenobird.com/podcast/the-skip-podcast-5971055/the-art-of-building-your-personal-brand
Text version: https://stenobird.com/podcast/the-skip-podcast-5971055/the-art-of-building-your-personal-brand.md
Podcast: [The Skip Podcast](https://stenobird.com/podcast/the-skip-podcast-5971055)
Published: 2024-07-10T11:00:00+00:00
Episode link: https://theskip.substack.com/p/the-art-of-building-your-personal-7ac
Audio file: https://api.substack.com/feed/podcast/162295740/9e400d54998e2676c452a4df4449cb95.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-skip-podcast-5971055/episodes/the-art-of-building-your-personal-brand
Duration seconds: 2251

## Resource

Personal branding is a crucial yet often misunderstood aspect of career development. Many professionals mistake personal brand for self-promotion or social media showmanship. This episode debunks these myths and reveals the true power of strategic personal branding. Featuring insights from two tech executives, Annie Pearl of Microsoft and Iska Saric of Meta, we pull back the curtain on how industry leaders craft and wield their personal brands to open doors, land dream roles, and shape their legacies. The episode provides actionable strategies to build an authentic and compelling brand that catapults your career forward. We also discuss: The critical distinction between reputation and brand Why you don’t need to become an influencer The power of ‘peak roles’ in accelerating your career Tailoring your brand story to specific audiences Strategies for expanding your professional network Navigating gender dynamics in personal branding The 30-minute per week method to brand-building Referenced: Annie Pearl, CVP at Microsoft: https://www.linkedin.com/in/anniepearl/ Iska Saric, VP of Communications at Meta: https://www.linkedin.com/in/iska-saric-97210212/ Crafting a compelling career story: https://www.youtube.com/watch?v=0Reh9wTUIYc&t=1078s Where to find Nikhyl: LinkedIn Twitter/X Threads Find The Skip: Website Substack YouTube Spotify Apple Podcasts TikTok Don't forget to subscribe to The Skip to hear me coach you through timely career lessons. If you’re interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. Timestamps (00:00) Episode format (02:14) Why brand matters (04:47) Building a brand ≠ becoming an influence (08:14) Reputation versus brand (10:28) How to establish a reputation (13:55) Leveraging professional connections (18:08…

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## Transcript

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