# The Skincarma Pod | Ep. 81: Beauty Doesn't Need More Products. It Needs Better Ones — with Shannaz Schopfer

Page: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-81-beauty-doesn-t-need-more-products-it-needs-better-ones-with-shannaz-schopfer
Text version: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-81-beauty-doesn-t-need-more-products-it-needs-better-ones-with-shannaz-schopfer.md
Podcast: [The Skincarma® Pod](https://stenobird.com/podcast/the-skincarma-pod-7192139)
Published: 2026-06-14T17:46:41+00:00
Episode link: https://skincarma.substack.com/p/the-skincarma-pod-ep-81-beauty-doesnt
Audio file: https://api.substack.com/feed/podcast/202011566/a08bc9ad79a07cf080f9256818bd37f2.mp3
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Duration seconds: 2694

## Resource

One of the biggest misconceptions in beauty is that innovation and newness are the same thing. The industry launches thousands of products every year. New ingredients dominate social media feeds. New brands appear almost daily. But according to beauty industry veteran Shannaz Schopfer, more products don’t necessarily mean better products — and in many cases, they simply create more noise. In this episode of the Skincarma Pod, Carmine sits down with Shannaz Schopfer, founder of The Beauty Architects and a beauty industry insider with more than 40 years of experience spanning product development, manufacturing, formulation, and brand building. Drawing on decades of experience — from growing up in her father’s skincare business in Switzerland to launching her own brand and advising manufacturers and founders around the world — Shannaz offers a candid look at what happens behind the scenes of modern beauty. Together, Carmine and Shannaz explore why some ingredients lose effectiveness before they ever reach the skin, how social media and low barriers to entry have transformed the industry, what founders consistently underestimate about launching a brand, and why genuine innovation has become increasingly difficult to find. They also discuss sustainability, packaging waste, ingredient trends, alcohol-free fragrance, the rise of Korean beauty, and the growing tension between experience and disruption in an industry obsessed with what’s next. In this episode, you’ll learn: Why having an ingredient on an INCI list doesn’t guarantee efficacy; What most founders misunderstand about launching a beauty brand; How social media transformed the pace of beauty innovation; Why Shannaz believes the industry is producing too many similar products; The hidden challenges of sustainable pack…

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## Transcript

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