# The Skincarma Pod | Ep. 77: Beauty Has No Expiration Date: Sarah Kugelman on Aging, Identity & the Evolution of Beauty

Page: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-77-beauty-has-no-expiration-date-sarah-kugelman-on-aging-identity-the-evolution-of-beauty
Text version: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-77-beauty-has-no-expiration-date-sarah-kugelman-on-aging-identity-the-evolution-of-beauty.md
Podcast: [The Skincarma® Pod](https://stenobird.com/podcast/the-skincarma-pod-7192139)
Published: 2026-05-17T17:31:13+00:00
Episode link: https://skincarma.substack.com/p/the-skincarma-pod-ep-77-beauty-has
Audio file: https://api.substack.com/feed/podcast/198148260/81c109bb7c84380aaab6ad948e29aae9.mp3
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Duration seconds: 1828

## Resource

We tend to think about aging in beauty as a biological process — wrinkles, collagen loss, hormonal change. But what if part of the issue isn’t just what’s happening to the skin but how women are being seen in the first place? In this episode of The Skincarma Pod , Carmine sits down with beauty industry veteran and founder of Skyn Iceland and All Golden, Sarah Kugelman, for a wide-ranging conversation about aging, identity, stress, menopause — and the evolving relationship between women and the beauty industry. Drawing from decades of experience in beauty — from her early years at L’Oréal to pioneering the concept of “stressed skin” with Skyn Iceland — Sarah reflects on how internal wellness has increasingly shaped the way we think about skin health. She also shares the personal health crisis that ultimately inspired Skyn Iceland and helped introduce the idea that psychological stress could manifest physiologically in the skin. The conversation then shifts to All Golden, Sarah’s newest venture focused on the needs of Gen X women navigating hormonal change, thinning skin, collagen loss, and shifting identity during perimenopause and beyond. But rather than centering menopause as a problem to “fix,” Sarah makes the case for a more expansive vision of “well-aging” — one rooted in vitality, relevance, authenticity, and self-perception. Along the way, Carmine and Sarah unpack the beauty industry’s longstanding blind spot around women over 40, the disconnect between marketing and lived experience, and why today’s consumers are demanding products — and narratives — that better reflect how they actually feel. Whether you’re interested in longevity, hormonal skin changes, or simply the future of beauty itself, this episode offers a thoughtful look at how the conversation around…

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