# The Skincarma Pod | Ep. 65: Silver Hair, Sharp Opinions – The Silverist Founder Evelyn Wang on Gray Hair, Ageism & Building a Beauty Brand That Actually Sees Women

Page: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-65-silver-hair-sharp-opinions-the-silverist-founder-evelyn-wang-on-gray-hair-ageism-building-a-beauty-brand-that-actually-sees-women
Text version: https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-65-silver-hair-sharp-opinions-the-silverist-founder-evelyn-wang-on-gray-hair-ageism-building-a-beauty-brand-that-actually-sees-women.md
Podcast: [The Skincarma® Pod](https://stenobird.com/podcast/the-skincarma-pod-7192139)
Published: 2026-02-23T14:20:52+00:00
Episode link: https://skincarma.substack.com/p/the-skincarma-pod-ep-65-silver-hair
Audio file: https://api.substack.com/feed/podcast/188900457/aacf5b2891a5b53bdd32e78091b0f9e1.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-skincarma-pod-7192139/episodes/the-skincarma-pod-ep-65-silver-hair-sharp-opinions-the-silverist-founder-evelyn-wang-on-gray-hair-ageism-building-a-beauty-brand-that-actually-sees-women
Duration seconds: 2438

## Resource

In this episode of The Skincarma Pod , Carmine sits down with Evelyn Wang , founder and CEO of The Silverist , to talk about gray hair, ageism in beauty, and what it really takes to build a brand from scratch. After years inside major beauty companies like L’Oréal and Estée Lauder, Evelyn saw something hiding in plain sight: women embracing their natural silver and gray hair were being treated as an afterthought. Instead of formulas designed specifically for natural gray hair — which loses melanin and behaves differently than color-treated blonde hair — brands were simply relabeling purple shampoos and calling it a day. In this candid and wide-ranging conversation, Carmine and Evelyn explore: Why gray hair is fundamentally different from color-treated blonde hair; How big beauty brands miss nuance when marketing to women over 40; The tension between corporate marketing polish and founder survival mode; What it really means to speak to Gen X consumers authentically; Why “pro-aging” messaging can feel patronizing instead of empowering; and, the reality of building a lean, profitable beauty brand without bloated overhead. They also revisit their shared L’Oréal experience, debate the lost art of the focus group, and unpack the decision paralysis that comes with spending your own money as a founder. Smart, funny, and refreshingly honest, this episode is for anyone interested in beauty marketing, entrepreneurship, and the cultural conversation around aging — especially if you believe women over 40 deserve more than being lumped into a single “mature” category. Connect with Evelyn Wang on Instagram at @the.evelynwang and on LinkedIn here . Explore The Silverist on Instagram at @the.silverist and learn more about the products and brand ethos at silverist.com. Follow Skincarma…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-skincarma-pod-7192139/episodes/the-skincarma-pod-ep-65-silver-hair-sharp-opinions-the-silverist-founder-evelyn-wang-on-gray-hair-ageism-building-a-beauty-brand-that-actually-sees-women/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-skincarma-pod-7192139/the-skincarma-pod-ep-65-silver-hair-sharp-opinions-the-silverist-founder-evelyn-wang-on-gray-hair-ageism-building-a-beauty-brand-that-actually-sees-women.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.