# 729: $500,000 in Hamster Ball Sales? How a College Student Brought a New Product to Life

Page: https://stenobird.com/podcast/the-side-hustle-show-745272/729-500-000-in-hamster-ball-sales-how-a-college-student-brought-a-new-product-to-life
Text version: https://stenobird.com/podcast/the-side-hustle-show-745272/729-500-000-in-hamster-ball-sales-how-a-college-student-brought-a-new-product-to-life.md
Podcast: [The Side Hustle Show](https://stenobird.com/podcast/the-side-hustle-show-745272)
Published: 2026-03-19T09:00:00+00:00
Episode link: https://www.sidehustlenation.com/hamster-ball-business/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-60513550101ec9001e50e5fa/pscrb.fm/rss/p/pdrl.fm/2b1f11/cohst.app/pdcst/7C5L4R/mgln.ai/e/697/traffic.megaphone.fm/YAP5273577510.mp3?updated=1773516626
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JSON: https://stenobird.com/v1/public/podcasts/the-side-hustle-show-745272/episodes/729-500-000-in-hamster-ball-sales-how-a-college-student-brought-a-new-product-to-life
Duration seconds: 2386

## Resource

Half a million dollars in hamster balls. What if you spotted a gap in a market that hadn’t changed in 50 years and turned it into a fast-growing product business while still in college? That’s exactly what Ethan Haber did with Happy Habitats, a small pet products company he started as a sophomore at Wake Forest University. While watching his hamster Mooksy roll around in a standard hamster ball on campus, Ethan looked over and saw someone walking a dog. The thought hit him: why can’t I walk my hamster? That simple question launched a product line now heading into 1,500 stores nationwide through a major big-box retail deal. Ethan’s story covers everything from cold-emailing a design firm and navigating COVID shipping delays, to cracking Amazon and landing a mentorship with the founder of PetSmart — all from a niche that most people overlook. Tune in to Episode 729 of the Side Hustle Show to learn: how to take an existing product and improve upon it to create a defensible business what it really takes to get your product into retail stores and online marketplaces why patents, packaging, and the right partners matter more than most first-time founders realize Full Show Notes: $500,000 in Hamster Ball Sales? How a College Student Brought a New Product to Life New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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