# Paul Coxhill on Running Cannes Lions, the Return of Brand, and AI’s Creative Limits

Page: https://stenobird.com/podcast/the-shift-code-7230009/paul-coxhill-on-running-cannes-lions-the-return-of-brand-and-ai-s-creative-limits
Text version: https://stenobird.com/podcast/the-shift-code-7230009/paul-coxhill-on-running-cannes-lions-the-return-of-brand-and-ai-s-creative-limits.md
Podcast: [The Shift Code](https://stenobird.com/podcast/the-shift-code-7230009)
Published: 2026-07-21T05:00:00+00:00
Episode link: https://www.buzzsprout.com/2435104/episodes/19503902-paul-coxhill-on-running-cannes-lions-the-return-of-brand-and-ai-s-creative-limits.mp3
Audio file: https://www.buzzsprout.com/2435104/episodes/19503902-paul-coxhill-on-running-cannes-lions-the-return-of-brand-and-ai-s-creative-limits.mp3
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Duration seconds: 1462

## Resource

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Paul Coxhill, Chief Operating Officer and President of LIONS Intelligence, to dive into the operational and strategic realities behind the world’s largest marketing and advertising festival. What You’ll Learn: How to structure portfolio governance across 20,000+ attendees and multiple global stakeholdersWhy brand marketing is gaining renewed importance in the context of AI-driven discoveryHow AB InBev built internal s...

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