# Jessica Sibley on Reinventing a 100-Year-Old Icon for the AI Era

Page: https://stenobird.com/podcast/the-shift-code-7230009/jessica-sibley-on-reinventing-a-100-year-old-icon-for-the-ai-era
Text version: https://stenobird.com/podcast/the-shift-code-7230009/jessica-sibley-on-reinventing-a-100-year-old-icon-for-the-ai-era.md
Podcast: [The Shift Code](https://stenobird.com/podcast/the-shift-code-7230009)
Published: 2025-12-09T06:00:00+00:00
Episode link: https://www.buzzsprout.com/2435104/episodes/18320011-jessica-sibley-on-reinventing-a-100-year-old-icon-for-the-ai-era.mp3
Audio file: https://www.buzzsprout.com/2435104/episodes/18320011-jessica-sibley-on-reinventing-a-100-year-old-icon-for-the-ai-era.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-shift-code-7230009/episodes/jessica-sibley-on-reinventing-a-100-year-old-icon-for-the-ai-era
Duration seconds: 2097

## Resource

In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach. What You’ll Learn: How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rath...

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## Transcript

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