# CQ at the Movies - Ned Legaspi and "How to Make Millions Before Grandma Dies"

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Text version: https://stenobird.com/podcast/the-shift-6705493/cq-at-the-movies-ned-legaspi-and-how-to-make-millions-before-grandma-dies.md
Podcast: [The Shift](https://stenobird.com/podcast/the-shift-6705493)
Published: 2026-02-21T20:00:00+00:00
Episode link: https://the-shift-with-trisha-carter.captivate.fm/episode/cq-at-the-movies-ned-legaspi-and-how-to-make-millions-before-grandma-dies
Audio file: https://episodes.captivate.fm/episode/57ffa120-fc89-40ab-9771-949620a4c326.mp3
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Duration seconds: 2250

## Resource

In this special episode, Trisha and returning guest Ned Legaspi — cultural intelligence consultant, CQ Fellow, and author of Culturally Intelligent Storytelling for Southeast Asian Creators — put the Bamboo Framework to work by analyzing a film together. The movie? The Thai sensation How to Make Millions Before Grandma Dies . What makes a story travel across borders without losing its cultural soul? Why did a quietly paced, deeply collectivist Thai film move audiences to tears from the Philippines to Indonesia — while barely registering in the US? Trisha and Ned unpack the cultural dimensions woven through the film — from collectivism and power distance to indirect communication and the Thai concept of Bun Khun — exploring why emotional truth is universal, but its expression is always culturally specific. Connect with Ned at nedlegaspi.com and on LinkedIn . His book, Culturally Intelligent Storytelling for Southeast Asian Creators , is available globally on Amazon, Apple Books, and Google Books. Join Trisha in this journey of growth and discovery throughout the year via Substack or LinkedIn. Trisha is running a webinar with the Australian Psychological Society on Cultural Intelligence and Social Cohesion — open to psychologists, therapists, and coaches. Link: psychology.org.au/event/25795 Referenced in This Episode: Global Dexterity by Andy Molinsky (recommended by David Livermore) Episode 70 — Ned Legaspi and the Bamboo Framework (Part 1) Episode 71 — Trisha reflects on culturally intelligent storytelling

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## Transcript

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