# Episode 620 - Disappearing Nonfiction with Marc Reklau

Page: https://stenobird.com/podcast/the-sell-more-books-show-book-marketing-digital-publishing-and-kindle-news-tools-and-advice-467915/episode-620-disappearing-nonfiction-with-marc-reklau
Text version: https://stenobird.com/podcast/the-sell-more-books-show-book-marketing-digital-publishing-and-kindle-news-tools-and-advice-467915/episode-620-disappearing-nonfiction-with-marc-reklau.md
Podcast: [The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice](https://stenobird.com/podcast/the-sell-more-books-show-book-marketing-digital-publishing-and-kindle-news-tools-and-advice-467915)
Published: 2026-02-25T12:00:00+00:00
Episode link: https://www.thetimes.com/culture/books/article/what-happened-non-fiction-books-publishing-industry-trends-gd9snqwjz
Audio file: https://traffic.libsyn.com/secure/sellmorebooksshow/SMBS_620.mp3?dest-id=193658
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JSON: https://stenobird.com/v1/public/podcasts/the-sell-more-books-show-book-marketing-digital-publishing-and-kindle-news-tools-and-advice-467915/episodes/episode-620-disappearing-nonfiction-with-marc-reklau
Duration seconds: 2154

## Resource

Top Story: Nonfiction, Where You At? https://www.thetimes.com/culture/books/article/what-happened-non-fiction-books-publishing-industry-trends-gd9snqwjz If you've noticed that there aren't as many choices when it comes to non-fiction lately, much less the "big idea" books that used to top the bestseller charts over the years, you're not alone writes Ceci Browning of The Times. "Fiction sales might be swelling, but according to Nielsen, sales of non-fiction books in 2025 were down 6 per cent compared with 2024." The non-fiction numbers have been declining since 2017, and the books that do well are no longer big idea books, but books such as celebrity memoirs and self-help guides. Are readers less interested in non-fiction, or just finding the answers elsewhere? "One possibility is that the boom in podcasts has stolen huge chunks of traditional non-fiction audiences," says Browning, explaining that many author appear to 'give away' the most valuable parts of their books on the show. In addition, listeners get the knowledge straight from the author's mouth, distilled down to be understandable to a podcast audience. "Until very recently," says Mark Richards, Co-Founder of Swift Press, "if you wanted to hear about a subject in any kind of depth, a book was the [only] place to go." Then came the internet, says Richards, which made research easier; then came the podcast, which gave readers instant, free easy access to the information, but without the work or cost of buying and reading a book. Others aren't so glum. Literary agent John Ash believes it's possible for non-fiction to be make a comeback. "We have such an apocalyptic outlook," he says, "but actually these things are just broadly really cyclical. In the past six months or so there's been a cultural shift away from […

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