# Maren Londahl-Smidt on Money, ADHD, and Designing a Business Around Your Capacity

Page: https://stenobird.com/podcast/the-scenic-route-with-victoria-steward-7782802/maren-londahl-smidt-on-money-adhd-and-designing-a-business-around-your-capacity
Text version: https://stenobird.com/podcast/the-scenic-route-with-victoria-steward-7782802/maren-londahl-smidt-on-money-adhd-and-designing-a-business-around-your-capacity.md
Podcast: [The Scenic Route with Victoria Steward](https://stenobird.com/podcast/the-scenic-route-with-victoria-steward-7782802)
Published: 2026-07-15T10:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/f49dd504341a02958c2d80d51d1bcb2044aef93fa54964e83a6f0f8225a1be7d/eyJlcGlzb2RlSWQiOiI3ZGI5MGJkOS03YzhlLTQxNjItYmVmOC00MzUyYzllZWNhYjkiLCJwb2RjYXN0SWQiOiI5NTE3MTRjMC03YjRkLTQ2NzUtYmQzNi1iM2JkMjc4Zjg1NDYiLCJhY2NvdW50SWQiOiI2OTlmNjIyYzM1MDAxYzBlOWJlNGFlNGIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0ZDZjYWY1NTFmZmQ3MWJmYTcyZmE0L3ZpY3Rvcmlhcy1zdHVkaW8tUGhZZDAtY29tcG9zZXItMjAyNi03LTdfXzIzLTE2LTMxLm1wMyJ9.mp3
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Duration seconds: 2362

## Resource

Maren Londahl-Smidt did the in-between. She built her private practice while she was still working her hospital job. First clients on two evenings, then a third day, then a fourth, waiting until she knew her practice could provide the revenue she needed before she let go of anything. She did not leave until the runway had cured. When people ask her when the right time was, she says there is never a perfect time and you will always be scared, but there is a better time, and there is a better way. Maren is a therapist, a cash flow strategist, a fellow Certified Profit for Keeps® Coach, and she was my very first PFK® practice client. She has ADHD, and instead of fighting it, she built a whole coaching business around it. Her guiding question is not how much can I push myself to do. It is what is my actual capacity, and how do I design the money and the work around that. In this conversation we get into the money anxiety that hit the moment she went full-time on her own, why she fired a nine-hundred-dollar-a-month accountant who would not even tell her what to set aside for taxes, how Profit for Keeps® finally connected her personal and business finances, and why designing around your real capacity is not lowering the bar. It is how you keep showing up for the people you serve. CHAPTERS 00:00 Meet Maren Londahl-Smidt, Therapist and Money Coach 02:15 From Horse Shows to a Grad School She Found Online 03:43 The ER, the Burnout, and the Income That Never Added Up 05:20 Why Private Practice, and the Insurance Trap She Left Behind 10:39 The Strategic, Staged Exit: No Weekends and No Leap 12:45 Never a Perfect Time, but a Better Time and a Better Way 13:52 The Money Anxiety That Hit the Moment She Went Solo 14:48 Firing the Expensive Accountant and Finding Profit for Keeps® 17:4…

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## Transcript

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