# Revenue "Attribution" vs "Contribution" and Why Smaller Companies Are Having to Raise Their Sales Management Game

Page: https://stenobird.com/podcast/the-sales-management-simplified-podcast-with-mike-weinberg-1426453/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game
Text version: https://stenobird.com/podcast/the-sales-management-simplified-podcast-with-mike-weinberg-1426453/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game.md
Podcast: [The Sales Management. Simplified. Podcast with Mike Weinberg](https://stenobird.com/podcast/the-sales-management-simplified-podcast-with-mike-weinberg-1426453)
Published: 2024-12-11T09:30:00+00:00
Episode link: https://mikeweinberg.libsyn.com/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game
Audio file: https://traffic.libsyn.com/secure/mikeweinberg/SMS_Ep85_V2.mp3?dest-id=2171870
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-sales-management-simplified-podcast-with-mike-weinberg-1426453/episodes/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game
Duration seconds: 2787

## Resource

Episode 85 features a unique conversation between Mike and his friend, Greg Stanley, who specializes in helping small and medium-sized companies unlock growth potential by optimizing their revenue function and increasing valuation. Greg founded Accelerant Consultants after a long, successful stint at one of the Big 4 firms. This dialogue touches on foundational sales management topics including getting the right people in the right jobs, ensuring that the sales deployment model aligns with the corporate strategy, and that the compensation plan supports (instead of hinders) the c-suite's strategic objectives. Greg also shares how private equity firms are moving downstream and adding much smaller businesses to their portfolios is changing the competitive landscape and forcing small company leaders to become more sophisticated sales managers. And finally, he makes the strong pitch that management should be taking a hard look at a salesperson's "revenue contribution" rather than simply looking at "revenue attribution." RESOURCES MENTIONED IN THIS EPISODE: Accelerant Consultants Greg on LinkedIn _________________________________ This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike's friends at pursuitsalessolutions.com/weinberg

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-sales-management-simplified-podcast-with-mike-weinberg-1426453/episodes/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-sales-management-simplified-podcast-with-mike-weinberg-1426453/revenue-attribution-vs-contribution-and-why-smaller-companies-are-having-to-raise-their-sales-management-game.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.